Gel Base
A smooth, flexible gel base that glides effortlessly along the lash line without dragging, skipping or pulling on delicate skin.
See the difference
Drag the slider to see how the Waterproof Glitter Gel Eyeliner transforms a bare lash line into bold, defined eyes — with rich colour that stays all day.
After
Before
Beauty Britain eye care
See how the Waterproof Glitter Gel Eyeliner outperforms ordinary pencil and liquid liners for precision, staying power and all-day wear.
Pencil liners tend to smudge and fade within hours.
Pencil tips drag and skip, making clean lines harder to achieve.
Colour fades quickly, especially in heat or humidity.
Pencil liners often deliver dull, inconsistent colour.
Locks in colour all day — no fading, no smearing.
Glides effortlessly along the lash line for precise, controlled application.
Resists sweat, oil and humidity from morning to night.
Layer for subtle definition or a bold, dramatic finish in any of 7 shades.
Available in 7 shades — return to the product options and choose your colour.
What's inside
The Waterproof Glitter Gel Eyeliner is built on a carefully selected formula designed to glide smoothly, lock in colour and stay put through sweat, humidity and everyday wear.
A smooth, flexible gel base that glides effortlessly along the lash line without dragging, skipping or pulling on delicate skin.
Creates a thin, flexible film over the skin that locks colour in place — delivering long-lasting wear that resists smudging, fading and humidity.
A skin-conditioning agent that supports smooth application and helps maintain the formula's consistency for reliable, even colour payoff every time.
More than an eyeliner
Smooth application, buildable colour and an everyday formula created to make defined, polished eyes feel effortless.
7 Shades Available
Find your perfect match
From classic Black and Graphite to warm Browns, rich Plum and shimmery Bronze — choose the colour that suits your style and skin tone.
4.93 ★ from 245 Reviews
Real customers, real results
Hundreds of verified buyers rate this eyeliner 4.93 out of 5 — praising its smooth application, long-lasting colour and smudge-proof finish.
Beauty Britain Eyeliner Questions
Clear answers about applying the liner, choosing your colour, making it last and removing it at the end of the day.
Start at the inner corner of the lash line and glide the liner outward in one smooth stroke. For a wing, extend slightly past the outer corner and angle upward. Allow a few moments to set.
Yes. The gel formula glides on smoothly and gives you time to adjust before it sets — making it more forgiving and easier to control than liquid liners.
Black and Graphite are ideal for bold, classic definition. Brown, Chocolate and Stone Brown give a softer, more natural finish. Plum and Bronze add expressive, tinted colour.
Yes. Apply a thin line for subtle definition, then layer for a bolder, more dramatic finish. The gel formula allows you to build colour without dragging.
No. The smudge-proof formula is designed to resist fading, sweat and excess oil. Allow it to fully set after application for the best all-day results.
Yes. Apply along the lower lash line for added definition. Use a light hand for a softer, everyday look or build for a more dramatic finish.
Draw your main liner first, then extend from the outer corner at a slight upward angle. Use a small brush or cotton bud to sharpen the edge if needed.
Use a gentle makeup remover, micellar water or cleansing balm. Press a soaked cotton pad against the lash line for a few seconds, then wipe away gently.
Yes. The liner is formulated to resist water, sweat and humidity. For full waterproof performance, allow it to set completely before exposure to moisture.
Close the cap securely after each use and store in a cool, dry place away from direct sunlight to preserve the formula's texture and colour performance.
Beauty Britain community
A closer look at how customers and creators include Beauty Britain products in their everyday beauty and self-care routines.
Clean wing, zero smudging — this is my everyday eyeliner now.
Glides on so smoothly — got my wing right on the first try.
Holding my new favourite eyeliner. The colour payoff is unreal.
Still going strong after a full day out — waterproof really works.
My morning routine isn't complete without this liner.
Applying along the lash line — so easy to control and build.
Love how precise the tip is — makes lining so much easier.
Been using this daily — stays put no matter what.
Applying the liner in the mirror — no dragging, no skipping.
Defined eyes in seconds. This gel formula is something else.